Marketing War - Danny Kaplan

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New York, September 26th 2009, 14:00 In times of war commercial considerations present new ways to promote culturally available sentiments of nationalism, previously sustained by state institutions. As governments withdraw from managing emergency services this vacuum may be taken up by private agents, particularly at the local-municipal level. This question of marketing war is examined in a case-study of a commercial radio station in the city of Haifa during the 2006 Lebanon War.


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